Nina Rouhani

Principal Investigator

Nina is an Assistant Professor in the Brain and Cognitive Science area (Department of Psychology & Neuroscience Graduate Program) at the University of Southern California.

She earned a joint PhD in Psychology and Neuroscience at Princeton University with a focus on the computational processes that govern learning, memory and decision-making. During her postdoctoral studies at Caltech, she tested how this framework scales up to predict behavior in social, interactive and real-world settings.

She completed a joint BA in History and Comparative Literature at Barnard College, and, relatedly, is an avid proponent of interdisciplinary work to help unravel and demystify (if possible) the profound complexities of the human experience.

Avisha

PhD Student

Avisha's research focuses on how people make decisions in social contexts, how they infer others' goals and intentions, and how these inferences structure memory for events.

She uses naturalistic stimuli, interactive tasks, and behavioral methods to study the cognitive processes underlying social perception and memory.

William Nickelson

PhD Student

William studies the cognitive neuroscience of value-based and economic decision-making.

He is interested in understanding the neural and cognitive processes involved in learning and assigning value, and how these mechanisms influence human decisions.

Eric (Zhipeng) Wang

PhD Student

Eric is interested in memory-guided decision-making, specifically how episodic memory systems interact with emotional responses and prediction mechanisms, and how these memories are later used to support social inference.

Daphne Zhang

PhD Student

Daphne is interested in how the brain processes unexpected uncertainty and how changes in our mental models of other people shape the organization of memory and guide future social behavior and decision-making. She is also interested in the interaction of artificial intelligence and human cognition, particularly how computational and AI-based approaches can help us understand how people learn, update, and represent their social world.

Sarita Raghunath

Lab Manager

Sarita is interested in how and why we remember certain events, and how events are remembered in time. She studies memory order and organization using real-world experiments.

Fan Huang

Research Staff

Fan is interested in how surprising experiences shape learning and memory. Her current research uses behavioral and neuroimaging methods to investigate how prediction errors and environmental uncertainty influence memory, focusing on the neural interactions that support successful memory formation.

Julia Yi

Master's Student

Julia's research interest bridges computational modeling and clinical science, specifically centering on belief updating and memory dynamics in uncertain environments.

Onder Pamukcu

Undergraduate Student

Onder Pamukcu is an undergraduate student majoring in psychology at the University of Southern California. His research interests include memory, decision-making, and clinical psychology, particularly how past experiences shape behavior and mental health. He hopes to pursue graduate training in clinical psychology and eventually combine research with direct clinical work.

Join the lab!

InCog lab is recruiting PhD students (starting Fall 2027).

If interested, e-mail Nina Rouhani (nrouhani@usc.edu) with your CV and a description of your research goals.